How I tripled my @Klout using @BufferApp [Case Study]

Yesterday, a very special tweet reached our inbox from @TaureanBryant:

“just wanted to say thank you to the guys at @bufferapp my @klout jumped from 12 to 38 in about three weeks.”

Immediately I got in touch with him and wanted to hear the full story. Klout? Times 3? With Buffer? You can imagine how excited I was.

Joel always had a feeling that to do well on Twitter (whatever your goals), all you have to do is keep sharing good content and care for your followers.

That’s why we built Buffer.

That it works that well and accurately was amazing news.

So, let me not keep you from Taurean telling you his own fantastic story, which he kindly submitted to us:

Buffer To The Rescue by @TaureanBryant

I have had an on and off relationship with twitter since July 2009 but I would like to say I have consistently tweeted for the past six months.

My tweets consisted of about 40% check-ins, 40% text only tweets ranging from ideas/thoughts to inside jokes (always a bad idea), 19% shared links and 1% interaction.

At the time my klout score dropped slowly from twenty two (at the time my highest) to hovering around ten to twelve. In comes Buffer to save the day.

I started planning tweets ahead of time, it was no longer JUST spontaneous. I planned out the time slots at key times in the day (around eight am, eleven am, two pm, six pm, 8 pm and 10 pm) filled with things like re-tweets, @mentions and the awesome content I found online.

Bufferapp motivated me to transformed my twitter account from a simple micro-blog to a consistant feed of awesome curated content in a matter of about three weeks.

I used to have about 60 followers, and a klout score of twelve. I now have a bit over one hundred followers (who are real followers for the most part) and a klout score of thirty eight. That is over three times my old klout score and about forty new followers.

Thanks guys ?

This is a fantastic story and brilliant case study for us on how using Buffer in a certain way can pay off greatly.

Yes, I agree, similar to my own follower and Klout score we are not talking @TweetSmarter scores here, yet the development and approach that was taken by Taurean is remarkable.

But wait! Klout – Does it matter?

What I liked most about Taurean’s description is what his focus was. He didn’t care for his Klout, he cared for his followers and consistently shared well filtered content.

Yet, the two go together. Looking out for not confusing intention and result is key. If you work hard to simply bring your Klout up, is similar to working hard to increase your followers – not too much value in there.

Yet, if you care for providing your followers with valuable content, thereafter referring to your Klout as how you did it is very recommendable in my view.

Personally, measures like PeerIndex or Klout are something I greatly believe in as a result, not as a driver of behaviour.

It is similar to writing all your blogposts for SEO purposes I guess, maybe you are more of an expert here, than I am.

So what do you think about this story? Do you think sharing well filtered content more consistently is something that can help you too?

I would love to hear your views on this hotly discussed topic.

Photocredit: Mayhemstudios


  1. Ryan Swindall

    Interesting case study but I would be worried about my clout not my Klout…

  2. I guess I’ll have to try it out if you and others are saying !

  3. Hi Billy, thanks for your comment.

    Very well put I believe. It is just like you say, you observe your score, yet you are not obsessed with it. After all it should be a quick measure for others to see which influence and impact you are having regarding a certain topic.

    Great contribution, hoper to see you more around here πŸ™‚

  4. Yep! I have gone from 8 peerIndex to 13 in a matter of days. Klout is hovering around 43 and that is slowly climbing. I see these scores as something that someone who wants to find a business will examine as an indication of your social value, worth and reach along with Authority, Audience and Activity.

    I know some thumb their nose at these score thingy’s but it is not the point, again it is going to be the people looking for someone that they believe they can trust and who can help them.


  5. Hi Thomas, thanks for stopping by! πŸ™‚

    Oh, yes, I can totally understand where you are coming from, at first it might well seem like it. Then it is just like you say. If you space it out well enough it will really work as a very filtered way to provide content, especially for different time zones.

    Glad you found it useful! πŸ™‚

  6. Nice case guys.
    The first time I read about this Buffer app I was thinking: “isn’t that spamming
    my followers?” Well if it is used correct and you set up a good schedule it
    is not. I have a lot of followers on different time zones and I need to get
    some sleep at some point. With this app I can spread out my tweets and share my
    stuff even when I sleep J

  7. Hi Dave, Thanks for your comment.

    Wow, that is some very interesting news, never heard that it could be used in that way. I think it is definitely something that we might see more in the future – carrying our Klout around no matter where we go.

    Glad you like Buffer too Dave, I think it can really help with that indeed. πŸ™‚

  8. Hi Dino, thanks for the comment, was really amazing to see how you can increase engagement with Buffer.

    Thanks for the kind words buddy, will do for sure! πŸ™‚

  9. Nice one guys….Buffer is a great app, with two awesome dudes behind it. And you can quote me on that πŸ™‚

  10. The Business Outsource Guy

    I’ve been following my Klout rank for a couple months. Very interesting how it seems to gauge your personal social influence level. I recently read how some companies are now reviewing the Klout rank of those customers commenting or complaining on their websites and blogs and then weighting their responses based on the influence level that person has in Klout.

    I think Buffer will be a good addition to the social toolbox to help stay socially engaged and raise your “Klout”.

  11. Hi Karen,

    Great to see you here. Absolutely sometimes explaining it through numbers helps. The real intention of having high klout shouldn’t be for the sake of the game, just like you say πŸ™‚

  12. I like the perspective on the meaning of Klout: it’s so easy to see it as points in the game of Twitter! (I’m not going to lie; that’s how I explain it sometimes… πŸ˜‰

  13. Peter, thanks for your comment.

    Glad you liked it, it is really a fantastic case study I found. Absolutely, yes, it is just like you say you keep the news you spread in front of your audience on a consistent basis.

    Oh, never heard about PostRank, will definitely check it out, should be super helpful! πŸ™‚

    Wow, didn’t know it is of help with Emp Ave too, That’s even more great news! πŸ™‚

  14. Peter L Masters

    A great story & based on my experience, no surprise!

    Using Buffer is easy, fun & keeps you ahead of the game, it keeps your brand where it should be, in front of an audience and best all you can be anywhere doing anything!

    I recommend PostRank analytics too because you can go & see who has been Re-Tweeting you & then follow them!

    Buffer helps keep your stock price up on Empire Avenue too!!

    Buffer is all good! Best regards Peter

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